A revolutionary digital ecosystem engineered to transform vehicle access and corporate fleet management. We designed and developed a unified platform that seamlessly connects individuals and businesses with flexible leasing plans and a vast fleet network, driving modern mobility through transparent, fixed-cost solutions.
The core mandate was to disrupt the traditional car rental and fleet management industry by creating a single, digital-first platform. It needed to cater to two key users: individuals seeking transparent, all-inclusive leasing plans and businesses requiring efficient, scalable tools to manage their vehicle operations and logistics.
The primary challenge was designing a system complex enough to handle corporate fleet logistics, real-time bookings, and financial plans, yet simple and intuitive enough for a consumer to book a car in minutes. The interface had to instill immediate trust for high-value transactions while guiding users through a multi-step process.
Simplify Complex Transactions: Distill intricate leasing terms and fleet management tools into a clear, step-by-step user journey (Choose Date → Select Car → Payment → Review → Pickup) to eliminate confusion and abandoned bookings.
Dual-Market Value Proposition: Clearly articulate and separate the value for individual users (fixed-cost plans with buy options) and business clients (corporate deals, network growth) on a single platform.
Establish Operational Trust: Proactively address user concerns by integrating clear FAQ sections on costs and responsibilities, and showcasing authentic customer reviews to build credibility and reduce pre-purchase hesitation.
The successful launch of the BigPlan platform provided a robust, scalable foundation for the future of mobility services. The intuitive dual-path design led to high engagement from both consumer and corporate segments. The emphasis on transparency, fixed pricing, and a streamlined digital process successfully positioned BigPlan as a reliable, modern solution, resulting in rapid adoption as the UAE’s fastest-growing fleet network.